You have to consider the kind of reach a brand ambassador has on their social media channels. What kind of audience does the potential ambassador have on social media? Your brand ambassador should want to be promoting your business and care about your long-term growth. They need to see that the customers that love what you do are loyal to you and stay with you consistently, and they need to see that the message given is organic. It doesn’t look good to your potential consumers if you have short-term relationships with brand ambassadors. (For a reminder on the difference, check out our blog.) Is this a long-term business relationship? Advertising and marketing aren’t the same thing, and you have to know that your brand ambassador is helping with your long-term goals. The message they provide is truly unfiltered, so you have to be able to trust that they’re going to give the right one. Brand ambassadors have to be able to represent you correctly. You don’t want someone taking your marketing efforts in a direction your business isn’t headed. There are several important factors to consider before considering officially brining on a brand ambassador: Does this ambassador know and understand my business?Īs an official brand ambassador, you have to be able to trust that your business is going to be positively and accurately reflected. How do I find the right brand ambassador for my business? Simply throwing on a branded shirt or sipping from a coffee cup with your logo in their next selfie is a quick way to get some brand recognition! Social Media Shout-outsĮngagement increases when they tag you in posts. There are several ways that a brand ambassador can be a helpful resource for your business’s marketing plan: Authentic Product and Service ReviewsĪ positive post or video review showing your product or service can be invaluable tool that will have others interested in what you have to offer. After all, branding is at the core of everything for and about your business. What can a brand ambassador do for my business?Ī brand ambassador can both build brand recognition and provide positive feedback on your work. They’re reaching the right people and saying the right things-what more could you want? And let’s face it-your customers are most likely connected to other people who could use and like what you have to offer. A brand ambassador can use their own social media channels to promote you, organically and authentically.
We all know that social media is one of the most powerful places for marketing and advertising. A brand ambassador is someone who is familiar with your product or service who can promote you and what you do. That’s the idea behind a very powerful marketing strategy: the use of a brand ambassador. But wouldn’t it just be easier if they could just hear what our favorite customers have to say? We try to make sure that message is obvious in our marketing strategies. What message do you want to send to consumers? What image would you like them to see? What do you want them to know about the quality of your work? Often times, we wish that all our potential consumers could know about us what our favorite customers do. Now take a minute to think about your marketing plan. They know you’re going to work with them to make sure that they’re happy, and they love the work you do. The one that keeps coming back again and again because they know you’re going to deliver the service or product that they have come to know and love.
You know the one… the one who you work so well with. Take a minute to think about (and appreciate) your favorite customer.
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